Author Archives: Kylah

Top Tips for Creating Better Live Content

Creating live content is something that most marketers won’t have much experience with. The big live streaming sites have only been around in the last year and so this is still very much an area where we are learning and honing our craft. Fortunately, video content is not so new. If you’re used to creating content for YouTube, then largely this is going to be similar and you should find that the skills are transferrable. But there are some differences and there are some best practices that […]

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Tips for Great Presentation in Your Facebook Live Content

Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of. What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on […]

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The Best Kinds of Content for Facebook Live

When creating content for Facebook Live – or any type of live video for that matter – you will quickly learn that some types work better than others. Some content is simply more engaging in a live format and works better that way, while other types just aren’t suited to this type of video. For example, you probably wouldn’t create an advert on Facebook Live. This wouldn’t really benefit from the platform at all and you wouldn’t have the ability to edit or format your video in […]

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How to Grow Your Audience on Facebook Live

Once you try creating content for Facebook Live, you will very quickly recognize just how great the format is for really connecting with your audience and offering something different and more exciting compared with your competition. And once you realize that, you’ll no doubt want to ensure that your content is seen by as many people as possible. This is why it’s so important to start building your viewership and making sure you have as large an audience as possible. And after all, isn’t that the MO […]

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The History of Live Streaming

Live streaming is touted to be one of the ‘big new deals’ when it comes to digital marketing. There has never been something quite like this and the rate at which it has grown in even the first few months is quite remarkable. Experts speculate that live streaming is going to be massive but we don’t have to speculate. All you have to do is take a look at the statistics which make it rather clear just what a big deal live streaming is going to be! […]

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The Top Live Streaming Services vs Facebook

Facebook Live is a relatively new platform that offers some amazing and incredibly exciting opportunities for marketers. But while Facebook Live is a new player, live streaming itself is not so new. In fact, several other live streaming services have been around for a while now and have been making big waves in the last year. Let’s take a look at what those platforms are and how they compare with Facebook. Specifically: if you could only invest time and effort into one of these platforms, which one […]

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The Top Benefits of Live Video for Marketers

Live video is currently an exciting topic among technologists and futurists and it’s widely expected that it will play a big role in the way we communicate online going forward. And for marketers, live video is also very exciting. That’s because it presents us with an entirely new audience to market ourselves to, an entirely new way to interact with them and more. Read on to learn the very best benefits that live video has from a marketer’s perspective. Engagement Live video is excellent for engagement and […]

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Facebook Live Advanced Features

Facebook Live couldn’t be easier to set up and get started with – which is one of its big advantages even over the other live streaming services. Simply click to post from your Android or iOS app and then choose the live streaming option – it’s that easy! But while creating the videos may be easy, there are a few additional features to be found if you want to take your videos one step further. Read on and we’ll examine some of the best extra features and […]

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A Tour of Facebook Live

So you’ve heard the buzz and the excitement and you want to get involved with Facebook Live. This is a great decision no doubt and one that can give you a great edge over your competition while helping you to connect with your audience in whole new ways. All that’s left to do is to get started! So the questions is: how do you use the new tool? What tricks do you need to know? And what features are there to take advantage of? Getting Started Getting […]

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The Future of Facebook Live

Live streaming has seen a lot of progressive progress in a relatively short amount of time. Facebook Live too has been growing rapidly and most experts and marketers speculate that this is likely to be a big deal in the coming months and years. But the scope of Facebook Live goes far beyond marketing. Facebook Live could well dictate the general direction that the company takes in the future… even changing the way that we interact with one another. On the blog, Facebook representatives described the impact […]

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